US: Kellogg, Mars team up for Keebler, M&M'S cookie launch
The first product launches is the Chips Deluxe Rainbow Chocolate Chip Mini Cookies with Mini M&M'S, which will come in pouch sizes including 12- and 30-count packs ranging from US$1.49 to $10.99.
Next month, full-sized M&M'S will feature in the Chips Deluxe Triple Chocolate Chip Cookies with M&M'S and Chips Deluxe Rainbow Chocolate Chip Cookies with M&M'S. Both are priced at $3.69.
"Keebler fans expect the tastiest cookies from the Keebler elves. The colorful fun and 100% real chocolate of M&M'S adds yet another magical and great-tasting touch to our Chips Deluxe cookies," said Brad Goist, vice president and general manager of Kellogg's snacks arm.
Keebler™ and M&M'S® Unite for An Irresistible Addition to the Cookie Aisle Keebler and M&M'S® Introduce Three New Treats for Cookie Lovers
Keebler. (PRNewsFoto/Keebler) Keebler. (PRNewsFoto/Keebler) BATTLE CREEK, Mich., Feb. 26, 2014 /PRNewswire/ -- Just in time for the sweetest month of the year, Keebler - America's largest cookie maker and, Mars, Inc. whose M&M'S® Brand is one of America's most beloved chocolate candies are teaming up. They're unveiling three irresistible cookies filled with M&M'S®; the new cookie line-up will be featured in stores nationwide, with the first roll-out scheduled for late February 2014.
"Keebler fans expect the tastiest cookies from the Keebler elves. The colorful fun and 100 percent real chocolate of M&M'S® adds yet another magical and great-tasting touch to our Chips Deluxe cookies," said Brad Goist, vice president and general manager of Kellogg's Snacks.
The new additions to the cookie kingdom include Chips Deluxe® Rainbow Chocolate Chip Mini Cookies with Mini M&M'S®, which will make their first appearance in stores late February. These cookies will feature miniature M&M'S® and come in varying pouch sizes, including 12- and 30-count packs ranging from $1.49 to $10.99. Full-sized M&M'S® can be found in the new Chips Deluxe® Triple Chocolate Chip Cookies with M&M'S® and Chips Deluxe® Rainbow™ Chocolate Chip Cookies with M&M'S; these treats will be available beginning late March for $3.69 each.
Original source: Keebler
Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and......
Mars is a global leader in confectionery and also maintains a strong presence in dried processed food and sauces, dressings and condiments. The company continues to have a strong mature market bias bu...
Kellogg reduced its reliance on breakfast cereals with the Pringles acquisition in 2012, giving it a strengthened presence in sweet and savoury snacks and frozen food products. The company is now begi...
The report presents detailed data on consumption trends in the Energy Bars category in United States, analyzing consumption volumes and values. It also provides indispensable data on distribution chan...
- Deal or no deal: Frozen sale makes sense for Kerry
- JBS sees big opportunity from Primo Smallgoods
- Interview part 1: BRF CFO Augusto Ribeiro
- Comment: Why Gardein is Pinnacle's ideal fodder
- BRICs: The thinking behind Mondelez's Vietnam deal
- Danone, General Mills, Chobani "mislead parents"
- Kellogg trumps Abraaj bid for Bisco Misr
- Kerry puts frozen food unit on block - reports
- United Biscuits UK plant to start strike action
- Wrigley opposes Perfetti Van Melle "WTF" TM