UPDATE: UK: Kellogg MD says sales potential will drive reformulation
By: Dean Best | 4 August 2010
Kellogg, which today (4 August) announced plans to cut the sugar in its Coco Pops stable in the UK, will look to make further moves on the ingredient depending on the potential for sales, the cereal giant has told just-food.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Kellogg, which today (4 August) announced plans to cut the sugar in its Coco Pops stable in the UK, will look to make further moves on the ingredient depending on the potential for sales, the cereal giant has told just-food.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Kellogg launches Crunchy Nut cereal
Kellogg launched its Crunchy Nut cereal in the US today (27 January), aiming to replicate the success it has seen with the brand in the UK.
UK: Kellogg adds to Krave cereal range
Kellogg is to expand its Krave cereal range with the addition of a milk chocolate variant for the UK market.
SPAIN: Kellogg names Johnson & Johnson's Sanchez-Molini as sales director
Kellogg has appointed Carlos Oliveira Sanchez-Molini as sales director of the company's Iberia division.
Market research related to this article
Kellogg Company
Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and ...
Kellogg Company (K) - Financial and Strategic Analysis Review
Kellogg Company (Kellogg) principally engages in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foo...
Company Financials: Kellogg Company
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
