UPDATE: UK: Kellogg MD says sales potential will drive reformulation

By Dean Best | 4 August 2010

Kellogg, which today (4 August) announced plans to cut the sugar in its Coco Pops stable in the UK, will look to make further moves on the ingredient depending on the potential for sales, the cereal giant has told just-food.

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Kellogg, which today (4 August) announced plans to cut the sugar in its Coco Pops stable in the UK, will look to make further moves on the ingredient depending on the potential for sales, the cereal giant has told just-food.

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