US cereal manufacturer Kellogg has announced that it has promoted David Mackay to the position of president and chief operating officer.

In this newly created position, Kellogg said Mackay will be responsible for both the US and International divisions, reporting directly to Carlos M. Gutierrez, chairman and chief executive officer.

Prior to this promotion, Mackay had been executive vice president of Kellogg and president of Kellogg USA, in charge of the company's US division since 2000.

"With major structural changes and the Keebler integration largely behind us, we are now focused on executing our strategy. The chief operating officer position assumes responsibility for day-to-day operations of our businesses worldwide, allowing me to focus on broader strategic issues and our goal of long-term sustainable growth,” said Gutierrez.

Separately, Kellogg announced that Janet Kelly, executive vice president, corporate development and administration, general counsel, and secretary, has decided to leave the company.

In the roles of general counsel and corporate secretary, Kelly will be succeeded by Gary Pilnick, currently vice president, deputy general counsel. Kelly's responsibilities for corporate communications will be assumed by Celeste Clark, currently vice president, nutrition and corporate affairs.