US: Kellogg unveils 2007 NPDs
By: just-food.com | 8 February 2007
Kellogg said that it is increasing its focus on innovation in the convenience, heath and wellness categories in the coming year as the Battle Creek, Michigan-based cereal manufacturer unveils a swath of new product releases lined up for 2007.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Kellogg said that it is increasing its focus on innovation in the convenience, heath and wellness categories in the coming year as the Battle Creek, Michigan-based cereal manufacturer unveils a swath of new product releases lined up for 2007.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
RUSSIA: Retailer Dixy in talks over convenience JV
Russian retailer Dixy is in talks with local gaming group Ritzio over the possibility of building convenience stores in the country.
UPDATE: ASIA-PACIFIC: Kellogg eyes JVs, acquisitions
Kellogg chief David Mackay today (26 July) declared his confidence in the company's business in Asia-Pacific despite its sales in the region falling over the last three months. Mackay also said Kellogg is looking at possible joint ventures or acquisitions to boost its presence in the region.
Self-regulation scheme fails to silence critics
A self-regulatory initiative by 11 food and beverage companies launched in the US last week has received a mixed response from campaigners. While the initiative can potentially make a valuable contribution to tackling childhood obesity, Ben Cooper writes, weaknesses in terms of its scope and coverage have exposed it to criticism from pressure groups.













