US: Kellogg unveils swathe of US NPD

By Katy Askew | 18 December 2013

Kellogg aims to breath life into US sales

Kellogg aims to breath life into US sales

Kellogg has unveiled a swathe of new products across its US cereal, snack and frozen businesses.

While cereal sales have struggled in the US, Michael Allen, president of Kellogg's morning foods business, said ready-to-eat cereal "continues to be the most popular breakfast choice" in the country. In a bid to drive incremental category growth, Kellogg is launching three cereal options - Frosted Mini-Wheats Touch of Fruit Raisin, Krave S'mores and Kashi Organic Promise Raisin Vineyard.

In its snacking business, Kellogg is focused on delivering "better-for-you" options while capitalising on faster-growth areas, such as breakfast biscuits. "More and more people are seeking wholesome snack choices that provide positive nutrition," said Brian Huff, president of Kellogg's US snacks division.

The group is launching varieties under its Nutri-Grain, To Go Morning Biscuits, Special K Indulgent Moments and Kashi brands.

Kellogg is also extending a number of its well-known snack brands into adjacent product sectors. Pringles tortilla crisps are being launched in original, nacho cheese and southwestern ranch flavours, Cheez-It Grooves will be available in Zesty Cheddar Ranch and Sharp White Cheddar.

In the frozen aisle, Andrew Loucks, president of Kellogg's frozen foods arm, said consumers are looking for "bold flavours, ethinic flair and unique ingredients". Product launches include Morningstar Farms Roasted Garlic and Quinoa burger and Kashi Greek Tzatziki and Indian Tikka Masala single-serving pizza.

The group is also attempting to leverage the demand for convenience at breakfast time with the launch of bite-sized Eggo Bites Waffles and French Toast, along side Special K Bacon Egg and Cheese Flatbread targetting "weight managers".

The innovation drive comes as Kellogg attempts to revitalise flagging sales in mature markets. Investments in product development are being funded through the groups four-year cost cutting programme, Project K.

Click here for our analysis of Kellogg's Project K programme.

Show the press release

Consumer Insights, Strong Brands Drive New Products from Kellogg Company's U.S. Brands

BATTLE CREEK, Mich., Dec. 16, 2013 /PRNewswire/ --

Suggested Tweets

@Kelloggs_US unveils new cereals: Frosted Mini-Wheats Touch of Fruit Raisin, Krave S'mores, Kashi Organic Promise Raisin Vineyard New portable breakfasts: Kellogg's To Go Morning Biscuits, Eggo Bites Pouches Kellogg heats up the freezer with pizzas from Kashi, Quinoa burger from @MorningstarFarms New snacks! @Pringles tortilla chips, @Cheese-It Grooves, Keebler Fudge Covered Coconut Dreams, @SpecialK_US Moments snack bites Kellogg Company is debuting a wide range of products from some of its most popular brands, building on the latest food trends and meeting the needs of today's consumers.

The new products stretch across Kellogg Company's U.S. portfolio, including cereal, snacks and frozen foods, and will deliver the taste and nutrition consumers are seeking, while providing options that meet their increasingly hectic lifestyles.

Cereal Rules "Ready-to-eat cereal continues to be the most popular breakfast choice in the U.S.," said Michael Allen, president of Kellogg U.S. Morning Foods, "It tastes great and can help set you up for a more successful day."

To provide new options of this morning favorite, Kellogg is introducing three cereals from some of its most popular brands, including:

New Kellogg's® Frosted Mini-Wheats Touch of Fruit Raisin cereal combines the whole grain and fiber of Frosted Mini-Wheats with sweet raisins and delicious frosting. Kellogg's Krave® S'mores cereal are crispy graham-flavored whole grain cereal shells with a deliciously smooth chocolate and marshmallow creme center. Kashi ® Organic Promise Raisin Vineyard cereal features rice, wheat and quinoa flakes combined with sun-ripened raisins. Snacking Options "Whether to help start their day or as a mid-morning or afternoon snack, more and more people are seeking wholesome snack choices that provide positive nutrition," said Brian Huff, president of Kellogg U.S. Snacks. "And they also want variety, with new twists from their favorite snack brands."

New snack offerings consist of a wide range of products, including:

Nutri-Grain® Fruit & Oat Harvest bars are a soft-baked blend of whole grains and oats with a sweet filling and 5 grams of fiber and 4 grams of protein per serving. They are available in Country Strawberry and Blueberry Bliss. Kellogg's To Go Morning Biscuits provide the nutrition normally associated with cereal in each four-biscuit serving. They are available in Oats & Honey and Oatmeal Raisin. Special K® Indulgent Moments are delicious little 70-calorie snack bars debuting in Coconut Dream and Caramel Pretzel Bliss varieties. Kashi Crunchy Granola and Seed bars are available in Honey Oat Flax and Chocolate Chip Chia and are made with a blend of Kashi's 7 whole grains, quinoa, flax and chia seeds. New Pringles® Tortilla Crisps are full of flavorful ingredients and debut in three flavors: Original, Nacho Cheese, and Southwestern Ranch. Cheez-It® Grooves delivers the flavor and texture consumers expect from a new Cheez-It cracker and debut in Zesty Cheddar Ranch and Sharp White Cheddar. Keebler® Fudge Covered Coconut Dreams adds a layer of Keebler Fudge around a shortbread cookie that is already topped with caramel and toasted coconut. Frozen Food Flavor "When heading down the frozen food aisle, many consumers are looking for breakfast options that make it easy to give their families a warm, delicious start to the day," said Andrew Loucks, president of Kellogg U.S. Frozen Foods. "For other occasions, people are seeking foods with bold flavors, ethnic flair and unique ingredients."

Kellogg frozen foods brands offer several new items that meet these demands, including:

New bite-sized Eggo Bites™ Waffles and French Toast come in single-serving microwaveable pouches that can be eaten away from the table during the hectic morning rush. The French toast comes in vanilla and cinnamon flavors and waffles come in maple flavor. No syrup needed. The new Special K Bacon Egg and Cheese Flatbread breakfast sandwich is a great tasting option that provides the nutrition that weight managers are seeking. It's convenient as well, ready after just 90 seconds in the microwave. Morningstar Farms® Roasted Garlic and Quinoa burger is made with quinoa, lentils and veggies. This new burger is organic and Non-GMO Project certified. Kashi is debuting Greek Tzatziki and Indian Tikka Masala single-serving pizza that features a crust made with Kashi's 7 whole grain blend, sesame and flax seed.

Original source: Kellogg

Sectors: Cereal, Frozen, NPD & innovation, Snacks

Companies: Kellogg, Pringles

View next/previous articles

Currently reading -

US: Kellogg unveils swathe of US NPD

There are currently no comments on this article

Be the first to comment on this article

Related research

Kellogg Company - SWOT, Strategy and Corporate Finance Report

Kellogg Company - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and cor...

Kellogg Company (K) - Financial and Strategic SWOT Analysis Review

Kellogg Company (K) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view o...

Kellogg Company : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Kellogg Company : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and serv...

Related articles

Interview: Keys to brand's success on Twitter #engagement #relevance #realtime

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

Comment: General Mills could find it hard to brew growth with Keurig NPD

Food manufacturers seem to be willing to take more risks on NPD, which is encouraging after seeing years of caution and focus on nostalgia or new packaging formats. However, for those operating in struggling categories, innovation may not solve the dilemma of how to reignite growth.

Editor's choice: the highlights on just-food last week

Olive oil giant Deoleo this week announced its board had backed a takeover bid from private-equity giant CVC Capital Partners. Elsewhere, Mondelez International announced plans for another plant in Russia and the political party that looks set to be the major party in India's next government said it would ban foreign supermarkets entering the country's retail sector.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page