US: Kellogg's Bear Naked launches "on the go" granola
More breakfast in the US is being outside the home
Bear Naked, a US cereal brand owned by Kellogg, has launched granola lines sold in pouches for consumers to eat on the go.
US breakfast cereal sales are under pressure; according to Euromonitor, sales by value were flat in 2012, while volumes fell 2%.
Consumers are eating more breakfasts outside the home and there is increasing demand for more convenient products.
Bear Naked said its Morning Power Packs would be "perfect" for breakfast or snacking on the go.
"Since eating when you're out and about is a reality for many folks, our new Morning Power Packs can easily be thrown into a gym bag, desk drawer or school lunch, making powerful nutrition portable," Bear Naked marketing director John King said today (28 May).
Two lines have been developed - a variant called "peak", which contains whole grain oats, cranberries and cinnamon - and fruit and nut. The products are sold in a five-count box for US$2.99 each at retailers including Wal-Mart Stores, Kroger and Target Corp.
Bear Naked Introduces Morning Power Packs For Tasty Breakfast And Snacking On The Go
Natural Food Company Offers Best-Selling Granola in New Single Serve Pouch
BATTLE CREEK, Mich., May 28, 2013 /PRNewswire/ -- Bear Naked, the natural food company passionate about creating great-tasting foods everyone can enjoy, today introduced two of its signature, best-selling granolas in convenient, one ounce pouches. Made with 100 percent pure and natural, Bearly Processed™ ingredients you can see and recognize, including luscious fruits, hearty nuts, nutrient-rich seeds and whole grains, the new Bear Naked Morning Power Packs are perfect for breakfast and snacking on the go.
"At Bear Naked, we are dedicated to making foods that offer the natural energy and real nutrition your body needs," said John King, Bear Naked marketing director. "Since eating when you're out and about is a reality for many folks, our new Morning Power Packs can easily be thrown into a gym bag, desk drawer or school lunch, making powerful nutrition portable."
Bear Naked Morning Power Packs are available in the following varieties:
- Fruit & Nut: A delicious blend of whole grain oats, hearty nuts, almonds, walnuts pecans, and luscious fruits like raisins and cranberries, with 3g of fiber, 10g of fat and 5g of protein per serving
- Peak: Combines whole grain oats and tasty cranberries finished with a dash of natural cinnamon, with 4g of fiber, 9g of fat and 8g of protein per serving
Like all Bear Naked granolas the Morning Power Packs are crafted in small batches in order to yield a soft-baked texture, and have zero grams of trans-fats, and no cholesterol, hydrogenated oils or high fructose corn syrup. The new packs come in a five-count box (MSRP $2.99), and are available at retailers including Walmart, Target and Kroger, among others. For more information about the Morning Power Packs, visit www.BearNaked.com.
Original source: Bear Naked
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