CANADA: Kellogg's commercial wins prizes
By Clare Harman | 12 September 2000
An advert for Kellogg's Eggo Pancakes and Eggo Waffles has won best commercial at the Bessie Awards, and actor Ted Whittall gained a Kari award. Designed by Leo Burnett, it was voted to win by almost three to one by viewers in the 18th Armchair Critic poll. The advertisement sells pop-in-the-toaster-waffles via puppets in an ironic send-up of 1950s domestic breakfast bliss.
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An advert for Kellogg's Eggo Pancakes and Eggo Waffles has won best commercial at the Bessie Awards, and actor Ted Whittall gained a Kari award. Designed by Leo Burnett, it was voted to win by almost three to one by viewers in the 18th Armchair Critic poll. The advertisement sells pop-in-the-toaster-waffles via puppets in an ironic send-up of 1950s domestic breakfast bliss.
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