UK: Kerry launches Scottish range
Kerry Foods is launching a new Scottish range of regional specialities aimed at convenience retailers, through its Direct to Store business.
The line, available in Scottish stores, includes eight meat and 11 yoghurt products, produced by local manufacturers Calder Millerfield and Rowan Glen dairy. Regional specialities also include: pies, haggis, sausages and a breakfast pack.
"Our new Scottish range fills a gap in the Scottish convenience market for locally produced Scottish specialities. It also allows us to service our customers with a greater range of products in a geographical location which continues to witness exceptional growth in the convenience sector," Ruchard Tyler, customer marketing controller of Kerry Foods Direct to Store, commented.
Kerry Foods Direct to Store launches new Scottish range
28 January 2013: Kerry Foods Direct to Store, the convenience, chilled and fresh delivery service arm of Kerry Foods, is launching a new Scottish range to tap into the consumer demand for regionally produced specialities.
The Scottish range is available now to independent Scottish stores and comprises eight meat and 11 yoghurt variants. The meat products are produced by Calder Millerfield, one of Scotland's leading meat product manufacturers whose products carry ‘A' standard BRC accreditation. The new yoghurt range is made by Rowan Glen dairy in Galloway, which is Scotland's only natural Scottish yoghurt producer.
The new range includes two pie variants, haggis slices, a whole haggis, sausages, a breakfast pack and Rowan Glen yoghurts comprising a fruit crumble yoghurt in three variants as well as four low-fat yoghurts and four rich and creamy yoghurts.* All products are available in single-pack format, from the Dundee, Glasgow and Inverness sales centres.
Offering everyday value and quality, price points range from £1.25 for a 225g pack of Haggis Slices, to £1.60 for an authentic Scottish Haggis and £1.92 for a pack of 2 Scotch Steak Pies. A pack of 2 Scotch Steak Pies will deliver the retailer 23% profit.
Richard Tyler, customer marketing controller of Kerry Foods Direct to Store, says: "Our new Scottish range fills a gap in the Scottish convenience market for locally produced Scottish specialities. It also allows us to service our customers with a greater range of products in a geographical location which continues to witness exceptional growth in the convenience sector."
Original source: Kerry Foods Direct to Store
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