FINLAND: Kesko launches private label K-Menu products
Finnish retailer Kesko plans to launch its K-Menu private label range, with the first products to be in store from next month.
The company said that the line will focus on "good quality" everyday products.
CEO Jorma Rauhala said that the company was introducing the line because the role of private label was "growing strongly" in the Finnish grocery market. The company sees a "lot of opportunities" to bring new, price competitive private label products to Kesko stores.
The product range includes "basic everyday products", such as fresh meat and meat products, pasta, juices, frozen foods and canned foods.
Kesko Oyj’s focus is on the very competitive grocery retailing landscape, in which emphasis is placed particularly on chain management and increasing the number of members in its customer loyalty prog...
Grocery retailers experienced above 2% value growth and reached €17.2 billion in 2013. The value growth clearly slowed down when compared to the previous year when healthy 5% growth was reached. This ...
Grocery retailing achieved current value growth of 3% in 2012, with sales reaching €16.5 billion. This performance was due to increased grocery prices as well as liberalised shopping hours. In additio...
The Finnish retailing industry faced great challenges in 2013 as the Finnish economy experienced a downturn and the unemployment rate continued to increase, limiting the customer purchasing power. Als...
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Kespro Oy is the leading horeca wholesaler in Finland. It is a daughter company of the second biggest retailer Kesko Oyj. The wide product selection, product development of its own private label horec...
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