US snack maker Kettle has launched baked salt & fresh ground pepper potato chips, which will be available domestically this spring.

Kettle said it is encouraging consumers to look more closely at the labels of traditional "diet" snacks with the new product launch, which offers 65% less fat and 120kg per serving.

It becomes the fifth flavour in the company's potato chip line, which also includes Sea Salt & Vinegar, Aged White Cheddar, Hickory Honey Barbeque and original Lightly Salted.

Kettle Brand Baked Salt & Fresh Ground Pepper Potato Chips will be available in 4oz  bags for US$3.79 at supermarkets and natural food stores nationwide.