UK: Kettle launches "better for you" baked line
Kettle has launched its new better for you baked chips line
Up-market crisp maker Kettle Foods is launching a line of lower-calorie baked chips in the UK.
The range is aimed at "health-conscious female consumers", the snack business owned by Diamond Foods indicated. The baked chips contain less than 100 calories per 25g serving, with 70% of the fat contained in fried varieties.
Kettle said that the baked chips were made from "real food ingredients" with "no hidden nasties". Kettle marketing director Andrew Slamin said Kettle was offering "the Kettle promise of no compromise on taste" in a sector "that is seen as full of compromise".
The line consists of two varieties: sweet chilli and cream cheese & chive.
The company has gained impulse listings with Nisa and BP, as well as wholesalers and distributors to local independent retailers and catering establishments.
KETTLE® is launching an innovative new lower-calorie snack range; KETTLE® Baked Chips are aimed at health-conscious female consumers who are looking for a lighter, ‘better-for-you' snack without compromising on taste. They contain less than 100 calories and 70% less fat1 per 25g serving.
KETTLE® Baked Chips have been devised with the intention of creating a truly authentic alternative to other low-calorie snacks on the market, with great taste central to the product. In keeping with the KETTLE® ethos, the new Baked Chips are made from real food ingredients, with absolutely no hidden nasties.
KETTLE® Baked Chips are made from the finest potatoes, which have been sliced with the skins on and then oven-baked to offer a crispy chip. They will be available in two tasty variants - Sweet Chilli and Cream Cheese & Chive. The eye catching packs will appear on shelf from mid January, in time for the post-Christmas diet season.
Andrew Slamin, Marketing Director, Kettle Foods said, "We are offering consumers the KETTLE® promise of no compromise on taste in a sector that is seen as full of compromise. Better for You is a significant and growing category in snacking with handy pack sales up by 62% within Impulse.2 We know that 58% of consumers now actively look for healthy options and 44% examine the fat content when buying food. 3 The new KETTLE® Baked Chips researched extremely positively with consumers and will benefit retailers by filling the gap between healthier snacking and 100% authentic great taste."
The packaging has been designed to complement the core range using strong colours and prominent KETTLE® branding. The calorie and fat messaging is clearly communicated on the front of pack and the use of a baking tray and seasoning ingredients impart a home cooked feel and deliver high taste expectations. The 25g packs are ideal for the home or office environments. The new products are being listed by Impulse Accounts including Nisa and BP, as well as wholesalers and distributors to local independent retailers and catering establishments.
For stockist enquiries please contact: 0800 616996
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For more press information or images contact Louisa Grant at Kettle Foods on tel: 01603 744788 or email: firstname.lastname@example.org
Source 1 vs standard ready salted crisps 2 Nielsen Impulse Value Sales MAT to 7th December 2013 3 Nielsen Homescan Survey January 2013
Notes to Editors
KETTLE® Baked Chips are available in cases of 18 x 25g bags
The RRP for the 25g bag is 79p
They are suitable for vegetarians
Kettle Foods, producer of KETTLE® Chips, was established in 1978 in Oregon, USA and came to Britain ten years later. For more information visit www.kettlechips.co.uk
We have always believed that the simple approach to good food is best. No artificial colours, flavours, preservatives or MSG are added to the process
KETTLE® is the registered trademark of Kettle Foods Ltd. To help us protect its trademark, please may we ask that the mark is used in this style
Original source: Kettle Foods
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