Food and agribusiness consultancy firm The Hale Group, has appointed Kim Rothstein as principal.

Rothstein will lead the firm's West Coast strategy consulting practice from a new office located in San Francisco. She brings over 23 years of leadership and strategy experience in the food industry; previously serving as president of Lewis & Partners Advertising and Anderson/Rothstein. She also served as VP, marketing for foodconnex worldwide, an e-business solution provider for the food industry.

MD Bill Mason: "We are delighted that Kim will be leading our West Coast practice. She is a proven industry leader with extensive marketing strategy experience."