US gaming firm King has made its first move into confectionery with the launch of a Crush Candies line.

The company famous for its Candy Crush Saga game has launched an official sweets line in the US: Candy Crush Candies. The range will be available across major retailers in the US with immediate effect in four varieties: Jelly Fish; Mixed Fruit Gummies; Sour Fruit Gummies; and Color Bombs.

All flavours are directly inspired by the game and are packaged in "theatre-sized" boxes.

"We're really excited to launch Candy Crush Candies and offer another way for fans of the game to be able to get a taste of the fun," said Tommy Palm of King. Our games give players moments of bite-sized brilliance, and we hope these Candies will too."

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King Launches First Ever Candy Crush Candies The World's Most Irresistible Game Gives You a Sweet Bite with Game-Inspired Candies

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Share with Repost.us NEW YORK, Nov. 1, 2013 /PRNewswire/ -- The world's leading casual games company, King, announces the arrival of the first ever Candy Crush Candies. Debuting at Dylan's Candy Bar and other major retailers in the US on November 1, Candy Crush Candies are the official sweets from the makers of one of the most popular games in the world. Now, long-time fans and candy-lovers alike will be able to savour treats from the deliciously sweet and colorful world of Candy Crush Saga. Candy Crush Saga is currently one of the most irresistible games in the world, with millions playing every day. With four varieties of Candies available at launch and over 400 levels of the game to enjoy, people can mix and match the sugary treats both in the palm of their hands while playing and in their mouths. Themed candy flavor offerings include Jelly Fish, Mixed Fruit Gummies, Sour Fruit Gummies and Color Bombs, all of which are directly inspired by the game and offered in theater-sized boxes for anyone to enjoy. "We're really excited to launch Candy Crush Candies and offer another way for fans of the game to be able to get a taste of the fun," says Tommy Palm, Games Guru at King. "We've been so delighted to see how much people love to play the game and crush those candies. Our games give players moments of bite-sized brilliance, and we hope these Candies will too." "We are thrilled to be the first to introduce the much anticipated Candy Crush Candy range to our customers at Dylan's Candy Bar this Fall," said Dylan Lauren, CEO and Founder of Dylan's Candy Bar. "As Dylan's Candy Bar continues to expand as a leading lifestyle brand, we are always looking to provide our customers with the most innovative and creative products. Candy Crush Candy is an exciting new addition for our customers and fans of Candy Crush." Candy Crush Candy is available to purchase at Dylan's Candy Bar from November 1 in their New York City, Miami and Los Angeles locations, and will be available nationwide at major retailers in the days following. The candies are also available for international shipping from the Dylan's Candy Bar online store. Candy Crush Saga can be downloaded via iTunes, Google Play or on Facebook. For more information on Candy Crush Saga and Candy Crush Candy, please visit: www.candycrushsaga.com. Also, why not keep up-to-date with all the latest Candy Crush news on Facebook or follow @CandyCrushSaga on Twitter. About King: King is the world leader in cross-platform, bite-sized games, with more than 1 billion gameplays per day globally. King offers 150 exclusive games in 14 languages through mobile, Facebook and the website www.king.com. The company has offices in Barcelona, Bucharest, London, Malta, Malmo, San Francisco and Stockholm. For more information, visit http://about.king.com. © 2013 King.com Ltd. All rights reserved. The King crown logo and Candy Crush Saga are trademarks of King.com Ltd. All other designated trademarks, brands and King logos are the property of their respective owners. SOURCE King

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Original source: King