USA: `Kit Kat Big Kat' Is Here - Is Your Mouth Ready?
In response to American snackers' demands for a more satisfying snack experience, Hershey Foods Corporation is launching the "Kit Kat Big Kat" wafer bar into retail venues this summer -- but is the public ready for this outrageously sized expansion of the "Kit Kat" brand? If recent history is any indication, the answer is absolutely, positively yes!As a testament to the irresistible appeal of the bigger, thicker, crunchier "Kit Kat Big Kat," retailers in England found that "sales outstripped their wildest dreams," according to one British newspaper's report on the overseas launch of the new product. An amazing 54 million bars were sold in the first seven weeks of the product's U.K. launch. Designed to meet consumers' demand for hunger-busting snacks, "Kit Kat Big Kat" is predicted to be an enormous hit in the United States, too.Three times thicker and twice as wide as a standard "Kit Kat," "Kit Kat Big Kat" offers more wafers, more praline, and more chocolate -- an all-time favorite flavor combination. With "Kit Kat" maintaining its status as one of the top three candy bars in the United States, retailers are stocking up and anticipating strong public demand for the new product. Fueling the hunger for Hershey's newest snack sensation will be television advertising, on-air radio giveaways and publicity events. Is your mouth ready for "Kit Kat Big Kat?"Hershey Foods is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products and has a variety of international operations.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Interview: "Disruptive" snack brand Hippeas
- Column: Why snacking is the new meal
- Who will buy Danone's Stonyfield business?
- Unilever buys US condiments maker Sir Kensington's
- Tyson shops Sara Lee bakery, Kettle and Van's
- Dairy dampens Danone in Q1
- Icelandic to sell Saucy Fish Co. owner Seachill
- Nestle organic growth slows but beats expectations