NZ: Kiwifruit firm Zespri eyes 30% of Saudi market
Zespri has secured its first export contract to Saudi Arabia in five years
New Zealand kiwifruit firm Zespri has secured its first Saudi Arabia export contract in five years.
Zespri will be introducing its SunGold product into Saudi Arabia in June and said it hopes to achieve "20%-30% of the market share" of the country by 2019.
"We're partnering with established distributors to develop marketing programmes to raise consumer awareness of our brand and the sweet/sour balance in the taste profile should be well suited to consumers in this region, meaning that achieving 20-30% of the market share in the Kingdom of Saudi in the next five years is a realistic target," Ben Hughes, Zespri market manager for the Middle East, India and Africa told just-food today (10 April).
He added the firm hoped the contract would prove positive in growing Zespri's presence across the Middle East.
"We see the Middle East as a fantastic opportunity for Zespri, with increasing awareness of the need to live a healthier lifestyle and appreciation for fresh fruit."
- Why Arla upbeat about LatAm prospects
- M&A Watch - Could Cloetta be takeover target?
- Sweets & Snacks Expo: just-food's pick
- Focus: Why Dairy Crest needs to offload dairies
- Comment: Can Applegate retain trust under Hormel?
- Yildiz eyeing further deals - reports
- Weetabix gets new private-equity investor
- PAI, Pamplona "eyeing Bakkavor stake"
- Food industry news of week: GMOs, Arla, Mondelez
- FrieslandCampina ends Bongrain German tie-up
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- The Future of the Ice Cream Market in the United Kingdom to 2019
- Successful New Product Development Strategies in the Food, Drinks and Personal Care Market
- Marks & Spencer (Asia Pacific) Ltd in Retailing (Hong Kong, China)
- Pizza Delivery & Takeaway in the UK - Industry Market Research Report