UK: Kraft adds to Cadbury stable with chocolate pretzels
By Michelle Russell | 7 August 2012
- Kraft launches Cadbury Pretzels
- Available in a sharing bag
 |
Cadbury Pretzels launch this month |
Kraft Foods has expanded its UK confectionery line with the addition of Cadbury Pretzels.
Available as part of the food giant's sharing bag offering, Cadbury Pretzels will be available to order from 13 August.
Kraft is hoping to tap into the growing pretzel market in the UK, which it says has experienced 14% growth in the year to 21 April.
The chocolate bags category is also growing. It is worth GBP324m in the UK and is growing at 5.7% year-on-year, Kraft said, with bitesize products accounting for 9.5% of standard confectionery sales.
Kraft Foods is adding an exciting new savoury twist to its sharing bag offering, combining pretzels with Cadbury milk chocolate, the nation?s favourite chocolate brand1. The new addition, available to order from 13th August, will help to champion snacking products for the whole family and fulfil a growing consumer demand for bitesize and sharing offerings.
Following a market growth of 14% for pretzels2 and the incredibly successful launch of Cadbury Popcorn in May this year, Kraft Foods is helping retailers to capitalise on the booming bitesize market. With a variety of exciting launches in recent months, Kraft Foods has grown their snacking category at 76% YoY, currently seeing over £100m in sales3. The addition of Cadbury Pretzels brings something different to the sharing range which already comprises Cadbury Dairy Milk (CDM) Giant Buttons, Cadbury Clusters, Cadbury Raisins, Cadbury Peanuts, CDM Caramel Nibbles and Cadbury Crunchie Rocks, and has seen the addition of Bitsa Wispa and Cadbury Popcorn already this year. As with other sharing bags in the brand?s portfolio, the Cadbury Pretzels packet will be re-closable.
The chocolate bags category is already worth £324m4 and is growing at 5.7% YOY5. Bitesize products currently account for 9.5% of standard confectionery sales6. The success of the sharing bag category is largely thanks to the trend for „Big Nights In? and the way these formats offer consumers a new way of sharing their favourite
Original source: Cadbury
Sectors: Confectionery, NPD & innovation, Snacks
Companies: Cadbury, Kraft Foods
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UK: Kraft adds to Cadbury stable with chocolate pretzels
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