USA: Kraft announces initiatives to fight obesity
US food giant Kraft Foods has said it would take steps to cap portion sizes and provide more nutritional information in response to rising obesity rates.
Kraft, whose brands include Kraft cheese and Nabisco cookies, said its efforts would focus on four key areas: product nutrition, marketing practices, consumer information and public advocacy and dialogue.
To aid in this process, Kraft said it is forming a global council of advisors to help it structure its ongoing response to obesity and develop policies, standards, measures and timetables for implementation.
As part of the idea, the company plans to cap the portion size of single-serve packages and provide guidelines for the nutritional characteristics of all products.
The company said it would also try to improve existing products and provide alternative choices, where appropriate.
As regards its marketing practices, Kraft said it planned to eliminate all in-school marketing and initiate locally appropriate criteria to use with the vending industry in different regions of the world to determine the selection of Kraft products to be sold through in-school vending machines.
Artificial sweetener Splenda has enjoyed phenomenal success in recent years, and now has a 51% share of the US market. But now it has a fight on its hands, as sugar manufacturers file lawsuits claimin...
Chewing gum and confectionery maker Wrigley has completed the purchase of certain confectionery assets of Kraft Foods Global Inc for $1.46bn, it said. At the same time it announced the closure of a pl...
Kraft Foods has announced today that Betsy Holden, president, global marketing and category development, has decided to leave the company and resign her position on the company's board of directors, e...
Doctors' group the British Medical Association has called for a serious of measures to combat childhood obesity including no 'junk' food advertising or sponsorship and bans on 'unhealthy' food and dri...
Biotechnology company Cytos Biotechnology AG has announced the start of clinical trials of CYT009-GhrQb, a therapeutic vaccine for the treatment of obesity....
The American Heart Association and former US president Bill Clinton have announced a plan to work together to combat childhood obesity....
Kraft Foods is "actively looking"' to acquire healthy food and drink brands to tap the growing number of consumers concerned about their weight, according to an interview with chief executive Roger De...
Kraft Foods Inc. has announced rises in revenues and net earnings for the first quarter ended 31 March 2005....
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Kraft Heinz cuts jobs in US, Canada
- Immigration crackdown "risk" for US dairy industry
- Fonterra cuts earnings forecast
- Unilever invests in Dutch meat substitute project
- General Mills books lower 9M sales and profits