Kraft Foods has named Jean-Paul Rigaudeau as president of its European operations, succeeding Joachim Krawczyk who is retiring after 29 years with the company.

Rigaudeau, who joined Kraft in 2004, was most recently the head of Kraft's EU chocolate business. Rigaudeau will report to Sanjay Khosla, president of Kraft International.

"Joachim and his team have delivered improved topline performance in the EU, led by our coffee and chocolate businesses. As a member of this dynamic team, Jean-Paul is a natural choice to lead Kraft's $8 billion-plus European operations. I'm confident he can drive the region to even greater success in the years ahead" said Khosla.

Rigaudeau said: "I'm honoured and excited to become head of Kraft's European business at this critical juncture. More than ever, from chocolate to cheese to coffee, European consumers are looking for a choice of high quality, great tasting foods and beverages that represent good value. Kraft is delivering, which is why we're making progress on the top line. I look forward to building on the momentum that the team has begun to create."

Before taking on Kraft's EU chocolate business earlier this year, Rigaudeau was vice president and area director for Kraft in Germany, Austria and Switzerland and for World Travel Retail.