US: Kraft Foods extends BelVita breakfast biscuit line
- Kraft adds two variants to Belvita biscuit line in US
Belvita now has two additional variants to its range
Kraft Foods has added two new flavors to its BelVita breakfast biscuits line in the US.
BelVita breakfast biscuits, launched in the US late last year, are now available in chocolate and cinnamon brown sugar varieties, Kraft said this week. Previously, the line-up was blueberry, golden oat and apple cinnamon varieties.
The launch comes in time for the "back-to-school season", said Kraft Foods brand manager Pamela Goldberg. "Research shows that Americans struggle to find the time to eat a nutritious breakfast," she said.
EAST HANOVER, N.J. — Kraft Foods has added new flavors to a breakfast line marketed under its BelVita brand.
BelVita breakfast biscuits now are available chocolate and cinnamon brown sugar varieties. The current lineup includes blueberry, golden oat and apple cinnamon varieties.
"Research shows that Americans struggle to find the time to eat a nutritious breakfast. They are looking for easy ways to fit this important meal into their hectic mornings," Kraft Foods brand manager Pamela Goldberg said. "We are thrilled to introduce chocolate and cinnamon brown sugar BelVita breakfast flavors into the morning routine just as families are getting ready for the busy back-to-school season."
Original source: Kraft Foods
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