USA: Kraft Foods Launches Integrated Promotion to Expand Brand Presence Online
Kraft Foods Inc., the nation's largest packaged food company, announced today the launch of an integrated promotion to extend brand reach and awareness online. The Big Tuna Kahuna promotion was created specifically to increase awareness for Miracle Whip® Salad Dressing, Kraft Mayo® Real Mayonnaise and StarKist® Tuna. The online creative for The Big Tuna Kahuna integrated promotion was developed and executed by Promotions.com (Nasdaq:PRMO - news), the Internet promotion experts. Designed to increase online awareness for Kraft Foods, and StarKist Foods Inc., "The Big Tuna Kahuna sweepstakes" (
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