USA: Kraft Foods names Leininger to head marketing services
In his new position, Leininger, formerly Vice President, Consumer Insight & Strategy, will be responsible for directing the company's Marketing Services organization, including advertising services, media services, corporate and consumer promotions, ethnic marketing, Kraft Kitchens, marketing information, packaging communications, creative services and all corporate marketing programs.
"Eric has exceptional insight into the needs of consumers, how Kraft can meet those needs, and how we can most effectively communicate the benefits of our brands and services. His insight, together with his strong leadership skills, makes him an excellent choice to head Kraft's Marketing Services organization," said Sneed.
Leininger joined Kraft in 1993 and has held a variety of marketing services and sales research positions, including Director of Sales Information. He was named Vice President, Consumer Insight & Strategy, overseeing the company's marketing information function in 1997. Prior to his career at Kraft, Leininger was with Nielsen Marketing Research as Vice President of Information Systems, and Quaker Oats Company as research director. He has an M.B.A. degree in marketing from the University of Michigan.
Kraft Foods, headquartered in Northfield, IL, is the North American food business of Philip Morris Companies Inc.
For more information, please visit our website at www.kraftfoods.com/corporate
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