Kraft Foods North America, the largest branded food company in North America, announced yesterday that Eric Leininger, 46, has been appointed Senior Vice President, Marketing Services. He will be a member of Kraft's Operating Committee and report to Paula Sneed, Group Vice President, Kraft Foods, and President, e-Commerce and Marketing Services. Leininger succeeds Lance Friedmann, who was recently appointed Executive Vice President, Kraft Foods, and Area Director, Mexico & Puerto Rico.