Kraft Foods North America, the nation's largest branded food company, announced today a newly aligned management structure to provide a more streamlined approach to managing its business.

The company is creating a new senior decision-making group to be known as the Management Committee, chaired by Betsy Holden, Kraft's President and Chief Executive Officer, and including her 11 direct reports. This group will provide overall direction in the ongoing management of the company.

"This new structure will further streamline the organization and create a more focused approach to the strategic direction of the business," Holden noted.

In addition, Kraft's Operating Committee will include the 12 Management Committee members along with 17 other senior executives who lead various businesses and functions. The Operating Committee will provide a forum for coordination and information sharing among Kraft's top 29 executives.

Following the completion of Kraft's purchase of Nabisco, the appropriate executives from their team will join this management structure.

As part of these changes, Kraft is also announcing a number of new appointments and changes in individual responsibilities.

Irene Rosenfeld, 47, currently Group Vice President, Kraft Foods and President of Kraft Canada and Operations & Technology, will also direct the integration of Kraft and Nabisco. She will continue to be responsible for North American procurement.

Ann Fudge, 49, currently Executive Vice President, Kraft Foods, and President Maxwell House and Post Division, has been named Group Vice President, Kraft Foods, and President of Beverages, Desserts & Post. She will now have responsibility for all four of the company's Westchester-based divisions, including Maxwell House coffee.

Mary Kay Haben, 44, currently Executive Vice President, Kraft Foods, and President Kraft Cheese Division, is now Group Vice President, Kraft Foods, and President of Kraft Cheese & Mexico. In addition to leading the cheese business, she will now also be responsible for the company's operations in Mexico and Puerto Rico.

David Johnson, 43, currently Executive Vice President, Kraft Foods, and President Beverages, Desserts and Snacks Division, has been named Group Vice President, Kraft Foods, and President of New Meals & Food Services. He will relocate from Westchester County, NY, to Glenview to assume his new responsibilities.

Rick Searer, 47, currently Executive Vice President Kraft Foods and President Oscar Mayer Foods has been named Group Vice President Kraft Foods and President Oscar Mayer and Pizza. Rick will continue to have responsibility for the Boca Foods Division in addition to the Oscar Mayer and Pizza Divisions.

Paula Sneed, 52, currently Executive Vice President, Kraft Foods, and President E-Commerce Division has been named Group Vice President, Kraft Foods, and President of E-Commerce and Marketing Services. She will continue to lead the company's advances into e-commerce and will have added responsibility for marketing services.

Phil Pellegrino, 60, currently Senior Vice President Sales and Customer Service has been named Senior Vice President and President of Sales for Kraft Foods, reflecting the important leadership contribution he makes to the business.

Each of the these seven individuals will report to Holden and serve on Kraft's Management Committee, in addition to the following four individuals, whose responsibilities will remain unchanged: Calvin Collier, Senior Vice President, General Counsel/Corporate Affairs; James Dollive, Senior Vice President, Finance & Information Systems; Terry Faulk, Senior Vice President, Human Resources; and David Owens, Senior Vice President, Strategy.

In addition, the following five individuals have now been named to Kraft's Operating Committee:

Jeri Finard, 41, currently Vice President and General Manager of Callard & Bowser/Balance Bar (CB2), has been named Executive Vice President of Kraft Foods and General Manager of the Desserts and Callard & Bowser/Balance Bar Division.

Liz Smith, 37, currently Vice President of Marketing for Beverages, has been named Executive Vice President of Kraft Foods and General Manager of the Beverages Division. Both Finard and Smith will report to Ann Fudge.

Jerry Coghlan, 43, currently Vice President Marketing Strategy, has been named Executive Vice President of Kraft Foods and General Manager of the Kraft Cheese Division.

Joseph Nahmias, 51, has been named Vice President of Kraft Foods and General Manager of Kraft Mexico. He has headed Kraft Mexico as part of Philip Morris International for the last three years. Nahmias will also have responsibility for Kraft's operations in Puerto Rico. Both Coughlan and Nahmias will report to Mary Kay Haben.

In addition, Michael Mudd, 49, currently Vice President of Corporate Affairs, has been named Senior Vice President, Corporate Affairs, continuing to report to Cal Collier.

Kraft Foods, headquartered in Northfield, IL, is the North American food business of Philip Morris Companies Inc.

For more information, please visit our website at www.kraftfoods.com/corporate