USA: Kraft Foods Regains Australian Marketing Rights for Major Beverage Brands
Kraft Foods Inc., a world leader in branded foods and beverages, announced that it has signed an agreement with Cadbury Schweppes Australia Limited to end its licensing arrangement in Australia for Kraft's Maxwell House coffee and Tang powdered soft drink brands. These brands, owned worldwide by Kraft Foods, had been licensed to Cadbury Schweppes in Australia since 1984. The termination of this licensing arrangement brings these brands back into Kraft Foods Australia's portfolio.
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