PHILIPPINES: Kraft Foods will boost sales further in Philippines with Nabisco merger
Domestic sales in the Philippines will drive the growth of Kraft Foods ' operations in Southeast Asia, according to president and general manager of the company's Philippine unit, Ramiro Cruz. The food and drinks unit of Philip Morris Co, Kraft Foods International revealed that 50% of the sales recorded in Southeast Asia are made in the Philippines, and the company will focus on pushing those further with an aggressive marketing strategy. This will be funded by the costs savings generated by the integration of Nabisco's business operations after the Philip Morris buy out last year.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Interview: "Disruptive" snack brand Hippeas
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- Unilever buys US condiments maker Sir Kensington's
- Tyson shops Sara Lee bakery, Kettle and Van's
- Dairy dampens Danone in Q1
- Icelandic to sell Saucy Fish Co. owner Seachill
- Nestle organic growth slows but beats expectations