Kraft Heinz launches Cracker Barrel macaroni and cheese
Kraft Heinz has launched Cracker Barrel Macaroni & Cheese
Kraft Heinz is launching macaroni and cheese under its Cracker Barrel Cheese brand in the US.
The company has developed a range of four: Sharp Cheddar Macaroni & Cheese; Sharp White Cheddar Macaroni & Cheese; Cheddar Havarti Macaroni & Cheese; and Sharp Cheddar & Bacon Macaroni & Cheese.
"Cracker Barrel has such a rich history of cheese-making, known and loved for its smooth creaminess and bold sharpness," said Johnni Rodgers, brand manager of meal solutions at Kraft Heinz. "A natural next step was to combine our award-winning cheddar with macaroni – bringing a premium and authentic offering to the boxed dinner aisle."
Asked if Kraft Heinz was concerned the new products might cannibalise sales of the company's Kraft macaroni and cheese product, a spokesperson for the company told just-food: "No, Cracker Barrel macaroni and cheese is for families with older children who buy prepared macaroni and cheese from restaurants or refrigerated sections at grocery stores rather than shelf-stable packaged varieties."
The product is priced at US$3.49 for an individual 14oz box.
As Kraft Heinz moves forward from its historic merger in 2015, the company looks to realise synergies from a largely complementary product portfolio. With its increased scale, Kraft Heinz hopes that c...
Established in July 2015 following the merger of Heinz and Kraft creating the world’s fifth largest packaged food company, Kraft Heinz strongly focuses on two categories, dairy and sauces, dressings a...
Syrup is a concentrated mixture of water and flavored sugar or accumulated fruit or plant juice. It is mainly used in the food and beverage industries....
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