UK: Kraft highlights Dairylea’s health credentials

By: just-food.com | 28 August 2008

Kraft Foods is relaunching its entire range of Dairylea cheeses in the UK, in a move designed to emphasise the brand's health credentials.

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Kraft Foods is relaunching its entire range of Dairylea cheeses in the UK, in a move designed to emphasise the brand's health credentials.

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