UK: Kraft highlights Dairylea’s health credentials
By: just-food.com | 28 August 2008
Kraft Foods is relaunching its entire range of Dairylea cheeses in the UK, in a move designed to emphasise the brand's health credentials.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Kraft Foods is relaunching its entire range of Dairylea cheeses in the UK, in a move designed to emphasise the brand's health credentials.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the answer - Helen Giddings, Kellogg
US cereal giant Kellogg has indicated that it will remain focused on innovation in the face of global recession, with product launches expected to drive continued growth in 2009 and beyond. One major launch scheduled for the first half of this year is Kellogg's debut in the UK muesli segment, with the introduction of a new brand - Kellogg's Nature's Pleasure. Katy Humphries caught up with brand manager Helen Giddings to find out more about Kellogg's ambitions for the category.
UK: Rhodes Flora ad banned by ASA
A Unilever advert for Flora butter featuring celebrity chef Gary Rhodes has been banned by the Advertising Standards Authority (ASA) for being "misleading".
UK: Walkers launches ‘premium’ crisp
UK crisp maker Walkers has launched a range of 'premium' crisps in four flavours.













