US: Kraft launches "fat-free" Athenos yoghurt line
By just-food.com | 24 September 2010
Kraft Foods has launched a line of fat-free Greek yoghurts for the US under the Athenos brand name.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Kraft Foods has launched a line of fat-free Greek yoghurts for the US under the Athenos brand name.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
BRICs and beyond: Foreign firms face fight for India's biscuit market
Kraft Foods' recent move to launch its Oreo biscuit brand into India has drawn attention to what is a growing sector in the country. India's biscuit market is attracting growing multinational interest but powerful domestic players already dominate the market and the jury is out over whether foreign companies can easily grab market share. Mini Pant Zachariah reports for just-food from Mumbai.
Editor's choice: the highlights on just-food this week
It seems one of the biggest M&A stories in the food industry in recent months is reaching the final chapter, with the news today (18 March) that General Mills is in exclusive talks to buy into French dairy business Yoplait. The potential investment capped a week in which just-food covered the IFE food-industry exhibition in London, PepsiCo set up a venture to sell dips worldwide with Israel's Strauss Group and Kraft Foods, Unilever and Dr Oetker were fined for anti-competitive behaviour in Germany. Click on the headlines to find out more.
Quote, unquote: just-food's week in words
The announcement today that General Mills has entered exclusive talks to buy a stake in French dairy business Yoplait will end one of the most fiercely-contested takeover battles in the food industry in the last 12 months. This week, just-food also spent time exploring the new products on offer at IFE and heard about the strategies driving the UK grocery operators. Here's the best of what was said on just-food this week:
Market research related to this article
Wal-Mart Stores Inc in Retailing– World
Wal-Mart is revising its strategy in North America in order to recover from its disappointing sales performance in 2010, which stemmed partly from the implementation of the Project Impact programme. It will seek to open smaller stores to offset the l...
