RUSSIA: Kraft opens Russian biscuit plant
By: just-food.com | 14 October 2009
US food giant Kraft Foods has unveiled plans to open a new US$50m biscuit production plant.
The facility, which will employ 600 people, will manufacture Russian biscuits Bolshevic.
Kraft said that the move demonstrated Kraft's commitment to the Russian market.
"Russia is one of Kraft Foods' priority markets, with 2,500 employees and powerhouse brands like Carte Noire and Jacobs coffees, and Milka and Cote d'Or chocolates," the company explained.
The company also announced that it is investing an additional US$1.3m in its "Health 4 Schools" initiative administered through CAF Russia.
"'Health 4 Schools' will teach thousands of children about eating right, cooking healthy meals and keeping active. And the program involves parents and schools, so entire communities get educated," Nicole Robinson, VP of the Kraft Foods Foundation, said.
Sectors: Bakery, Emerging markets, Health & wellness, NPD & innovation, Snacks
Companies: Kraft Foods
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