PERU: Kraft ramps up production, promotions
Kraft Foods Peru is investing over PEN60m (US$20m) to expand production and storage facilities at its plant in Lima, Peru's capital, and ramping up promotions, despite the current economic gloom.
"Peru is key to Kraft's presence in Latin America," said Julián Baluk, general manager, Kraft Foods Peru.
He said the investment would consolidate Kraft as one of leading food producers in Peru, show confidence in the country, and answer demand from local and international markets.
One third of Kraft Foods Peru's production is exported to Latin America and the Caribbean.
New facilities include the opening of a new production line, increasing production of wafers, biscuits and chocolates by 16% to satisfy export demand.
The company refused to reveal how much of the investment was being spent on production and how much on promotion, preferring to say both provincial promotions and new product launches would continue.
With just a month left of 2009, our thoughts are turning to what shape the food industry landscape will take as we enter a new decade. This week, HJ Heinz, meat giant Tyson Foods and Russian dairy bus...
GM waded back into view this week with a report from the UK's Food Standards Agency detailing consumers' current wishes on the issue. Formal appointments were made for the European Commission, includi...
As speculation over Cadbury's future mounted this week, UK union officials held what they described as "constructive" talks with Kraft Foods this week, despite leaving without concrete assurances on U...
The Hershey Trust, the controlling shareholder of the US chocolate maker, has reportedly asked law makers in Pennsylvania to allow the company to potentially bid for Cadbury....
UK union bosses representing workers at Cadbury have held "constructive" talks with US food giant Kraft Foods today (25 November) following the company's hostile takeover bid for the Dairy Milk maker....
Kraft Foods has sold its energy bar business, Balance Bar Co., to private equity group Brynwood Partners VI for an undisclosed sum....
Shares in Cadbury have jumped on reports that a bidding war for the UK confectioner could develop between Kraft Foods and rivals, including Switzerland's Nestle....
Cadbury has emphasised that value remains the key factor in any takeover bid for the UK confectioner after a weekend of growing speculation over the future of the business....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Have food promotions reached tipping point?
- Burger King, Jollibee: foodservice focus, Nov 2016
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund