US: Kraft rolls out global Trident ad push

By Michelle Russell | 11 April 2012

Kraft Foods has launched its first global marketing campaign for its Trident chewing gum brand.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Kraft Foods has launched its first global marketing campaign for its Trident chewing gum brand.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Editor's choice: the highlights on just-food last week
Kraft Foods officially completed its split into two companies last week: high-growth global snacks firm Mondelez International and Kraft Foods Group, a North American grocery powerhouse. Tesco and Sainsbury's updated the market on their first-half results, highlighting the uphill struggle facing the larger Tesco as it looks to improve its UK performance. Also in UK retail, Morrisons indicated that it is preparing to step up its drive into convenience. Meanwhile, just-food brought live coverage from the GMA/FMI Sustainability Summit in Washington DC.

Quote, unquote: just-food's week in words
just-food last week brought live coverage from the GMA/FMI Sustainability Summit in Washington DC where presentations were given from members of the Environmental Defense Fund, the Rainforest Alliance, and sustainability think-tank Forum for the Future. Elsewhere, Kraft Foods officially completed its split into two companies and its European division confirmed late Friday, its acquisition Danone's Vitasnella snack business. Here is a selection of the best quotes from last week's news.

ITALY: Kraft Europe acquires Danone's Vitasnella
Kraft Foods Europe has acquired the Vitasnella snack business from food and dairy giant Danone in Italy.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page