CAGNY: Kraft to up focus on "simpler" foods

By Hannah Abdulla | 19 February 2014

Products with "simpler" ingredients will form a core part of Kraft Foods Group's portfolio, the US company's chief executive has said.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Products with "simpler" ingredients will form a core part of Kraft Foods Group's portfolio, the US company's chief executive has said.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

US: Hormel, Hillshire linked to Unilever's Ragu
Speculation is mounting over the potential suitors for Unilever's Ragu brand, with the likes of Hormel Foods and Hillshire Brands touted as would-be acquirers alongside Post Holdings and Mizkan.

Editor's choice: the highlights on just-food last week
just-food brought you exclusive updates from some of the power players in our industry as the likes of Nestle, Danone and Kerry Foods set out their investment case at the Consumer Analyst Group of Europe conference in London this week. In other news, Sainsbury's booked its first like-for-like sales drop in nine years, General Mills continued to face pressure in the US and we spoke to FrieslandCampina CFO Kees Gielen. Here are the highlights from the past week.

Quote, unquote: just-food's week in words
The Consumer Analyst Group of Europe conference dominated news this week with updates from Kraft Foods Group, Glanbia and Nestle. Elsewhere GM was back in the spotlight with the UK Prime Minister's scientific advisers arguing the technology is safe. Also this week the political tensions in Russia and Ukraine saw Metro Group delay an IPO of its Russian cash-and-carry unit and Lidl announced the departure of chairman Karl-Heinz Holland.

Market research related to this article

Kraft Foods Group, Inc. - Strategy and SWOT Report
Kraft Foods Group, Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° ...

Kraft Foods Group, Inc in Packaged Food (World)
A new global packaged food player was created in October 2012, as Kraft Foods Inc restructured its operations into two independently listed entities and spun off its North American grocery business under the Kraft Foods Group name. The company benefi...

The Future of the Prepared Meals Market in South Korea to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
"The Future of the Prepared Meals Market in South Korea to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean’s extensive market and company research. This report presents detailed analysi...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page