USA: Kraft ups safety controls over terrorist fears
Kraft Foods reassured consumers yesterday [Tuesday] that it has stepped up food safety controls in response to fears over bio-terrorist attacks. Since the terrorist attacks of 11 September, the largest food company in the US has seen a small slowdown in its foodservice division, which supplies restaurants, canteens and airlines, and that has been fuelled by increasing concern that terrorists would focus on contaminating the country's food supply. Trends in the remainder of Kraft's businesses remained stable however, and the company has revealed that it had actually benefited as consumers began stockpiling food at home. To encourage this trend, Kraft has offered "multiple purchase" promotions.
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