US: Kraft US arm to "turbo-charge" brands

By Dean Best | 10 September 2012

The company set to form Kraft Foods' North American business will look to "turbo-charge" its "iconic" brands to gain an edge on its competitors, the CEO-designate of the business has claimed.

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The company set to form Kraft Foods' North American business will look to "turbo-charge" its "iconic" brands to gain an edge on its competitors, the CEO-designate of the business has claimed.

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