US/EUROPE: Kraft's Cote d'Or to use sustainable cocoa
Kraft Foods has said that its premium Cote d'Or chocolate brand will convert to the use of sustainable cocoa beans.
Beginning in France and Belgium, Cote d'Or dark chocolate will contain cocoa sourced from farms that meet Rainforet Alliance sustainability standards. This programme will then be rolled out in the UK, Germany, Spain, Hungary, Poland, Portugal, the Netherlands, Canada and the United States.
The brand will be the "first mainstream chocolate" to carry the Rainforest Alliance Certified seal, the US food giant claimed today (29 October).
Additionally, in Sweden, Denmark and Finland, Kraft's Marabou brand will convert to sustainable cocoa, while in Austria and Switzerland the Suchard brand will use Rainforest Alliance certified cocoa.
By 2012, Kraft said that it would use certified cocoa in the production of its entire Cote d'Or and Marabou ranges, increasing the amount of sustainable cocoa it purchases ten-fold to 30,000 tonnes.
The move, Kraft said, builds on its long-standing collaboration with the Rainforest Alliance. Since 2005, Kraft has worked with the Rainforest Alliance to support sustainable cocoa production in West Africa.
Pascal Bourdin, SVP of Kraft Foods and general manager of its European chocolate business, said that sustainably farmed cocoa will provide high quality cocoa beans over the long term.
"Cote d'Or and Marabou are two of our premium chocolate brands. By using sustainably grown Ivorian cocoa, we can continue to offer the most intense chocolate pleasure to our consumers while improving the lives of cocoa farmers and helping secure high quality cocoa for the longer term," he commented.
Edward Millard, director for sustainable landscapes at the Rainforest Alliance, added that taking Rainforest Alliance Certified cocoa to mainstream brands is key to making a "real difference".
"Our collaboration with Kraft Foods and grassroots groups in Cote d'Ivoire will result in long-term, positive changes in the lives of cocoa farmers, their families, communities and the ecosystems on which they depend," he claimed.
Bakkavor, the Iceland-based convenience food group, has had a turbulent 12 months, with many of its problems rooted in the Scandinavian country's financial turmoil....
The consumption of low sodium and sodium-free foods is steadily declining in the US, according to market research....
US dairy firm Land O'Lakes is to launch an American deli cheese with 30% less sodium than its regular variety....
Mars Inc is planning to "double" its innovation programme in UK chocolate in 2010, the company has revealed....
Kraft Foods has brought together two of its star brands - Lu and Côte d'Or - for the launch of Côte d'Or de Lu - a product combining the 'classic' plain Lu biscuit and a slab of Côte d'Or chocolate....
UK retail was somewhat shaken this week by the news that Asda boss Andy Bond will step down as its CEO. Just three days on, Bond, who is staying at the UK arm of Wal-Mart, outlined ambitious growth pl...
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Fonterra cuts earnings forecast