Krispy Kreme Doughnuts, Inc. will begin trading on the New York Stock Exchange (NYSE) today under the new ticker symbol "KKD". Scott Livengood, Chairman, President and CEO will ring the opening bell at the NYSE at 9:30 a.m. today, Thursday, May 17. Krispy Kreme had been listed on the Nasdaq National Market under the ticker symbol "KREM" since its initial public offering on April 5, 2000.