USA: Kroger Teams Up With Priceline Webhouse Club to Let Customers Name Their Own Price for Groceries Via the Internet
The Kroger Co. today said it is teaming up with Priceline WebHouse Club to let customers use the Internet to name their own price for groceries at more than 2,300 Kroger-owned stores around the country by this fall.Kroger is launching the service today in Michigan and will gradually expand the concept to all of the Company's divisions by late October. The Company expects to be the first food retailer to partner with Priceline WebHouse Club in approximately two-thirds of the 43 major markets where Kroger operates."Our alliance with Priceline WebHouse Club combines the power of the Internet with the convenience of our neighborhood grocery stores to create new value for price-conscious shoppers," said Don McGeorge, Kroger executive vice president. "Supermarket shoppers are always looking for opportunities to lower their grocery bills. We believe this partnership will draw additional customers into our stores and provide us with a strategic advantage in the markets where we expect to be the first to offer this service.""Kroger's substantial customer base can now join WebHouse Club members in the Northeast, Midwest and Southeast to name their own price for groceries," said Jay Walker, co-founder of the Priceline WebHouse Club.How Priceline WebHouse Club WorksTo order groceries from their favorite Kroger store via the WebHouse Club, consumers can simply log on to
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