UK supermarket chain Kwik Save has ditched plans to ask Big Brother housemate Jade to star in a new advertising campaign based around a spoof Dallas show, after shoppers complained.

Limelight hogging Jade has been slated in the national press for her boozy antics in and out of the reality television programme.
   
According to the Daily Star, Kwik Save bosses faced a backlash from consumers after plans to hire her for the high profile campaign were released.