UK: Lactalis adds to Seriously Strong line with cheese sauce

By Michelle Russell | 20 August 2012

  •  Lactalis launches Seriously Strong Cheese Sauce
Seriously Strong Cheese Sauce is for use as both a pour over and cooking sauce

Seriously Strong Cheese Sauce is for use as both a pour over and cooking sauce

Lactalis has added to its Seriously Strong product line in the UK with the launch of a cheese sauce.

Seriously Strong Cheese Sauce will be the first sauce product for the Seriously Strong brand, Lactalis said today (20 August). For use as both a pour-over and cooking sauce, the product has a suggested retail price of GBP2.49 (US$3.91).

"Our in-depth research showed unmet consumer needs for a cheese sauce with a rich full cheddar cheese flavour," a spokesperson for the brand said. "We are excited to announce that Seriously Strong will deliver a chilled cheese sauce with a full flavour loved by consumers."

Show the press release

SERIOUSLY STRONG ANNOUNCE A CHEESE SAUCE FIRST

Award-winning* Seriously® Strong Cheddar today announced a new addition to its popular range by offering the first opportunity for consumers to enjoy a Seriously® Strong Cheese Sauce. As the UK's number one brand of** vintage, farmhouse, extra mature cheddar, the new addition will be a rich, thick creamier sauce with a fuller flavour for tastier meals.

A versatile product, the new sauce can be used as both a pour over (e.g. over chicken and vegetables) and cooking sauce (e.g. for oven-baked or grilled dishes) and can be heated on the hob or simply in the microwave. The sauce will be the perfect ingredient for recipes including: Fish Pie, Potato Gratin, Macaroni Cheese, Roasted Vegetable Pasta Bake and Broccoli Cheese plus a host of pasta dishes.

For an intensely delicious flavour, Seriously® Strong Cheese Sauce is loaded with lashings of Seriously Strong Cheddar and shoppers will be able to find it in the cheese aisle of the supermarkets.

A spokesperson for the brand said: “Our in-depth research showed unmet consumer needs for a cheese sauce with a rich full cheddar cheese flavour. We are excited to announce that Seriously® Strong will deliver a chilled cheese sauce with a full flavour loved by consumers. In recent research***, over 75% of consumers agreed it tastes like a homemade cheese sauce, is high quality and easy to use.”

Original source: Lactalis

Sectors: Condiments, dressings & sauces, Dairy, NPD & innovation

Companies: Lactalis

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