Leading UK supermarket operator Tesco is joining forces with online holiday retailer Lastminute.com to launch a new travel website.

The supermarket group's online shopping division, Tesco.com, will leverage its customer base, thought to be largely made up of affluent families, reports The Times, to market a range of holidays.

Customers who shop at the Tesco site will be able to click through to a bespoke website showing them details of different holiday, some of which will be exclusive to the Tesco site.

The site goes live today [Monday].