The Viveseoy campaing includes a TV and radio advert, print, outdoor and internet ads

The Viveseoy campaing includes a TV and radio advert, print, outdoor and internet ads

Spanish dairy group Leche Pascual has given its soya range Vivesoy a taste and image revamp.

The revamp, announced yesterday (21 June), includes an "improved taste" for the range and a campaign featuring Spanish actresses Olivia and Monica Molina. A 30-second television spot entitled 'Generations', will run through to October to highlight the redesign.

The campaign will also include a radio advert, print, outdoor and internet ads.