SPAIN: Leclerc focuses on price in Spanish growth push
Leclerc eyes Spanish growth
French retailer E.Leclerc has launched a price comparison website in Spain as it battles to win over shoppers in a tough economic environment.
Spanish consumers have been hit hard by the eurozone crisis and Leclerc said it aims to increase its share of sales in the Madrid market by stepping up its communication around price.
To this end, Leclerc launched price comparison website buscaelmasbarato.com earlier this week (30 October).
The data included on the site compares prices across different retailers in and around Madrid and reveals that Leclerc is currently the lowest price retailer in the region, the company claimed.
The move is "similar" to the price comparison website the company launched in France in 2006, the company said.
A spokesperson for the group commented: "It has been a very effective tool to communicate our [price message] in France and we expect to see similar results [in Spain]."
Leclerc has been working to grow its presence in Spain since its acquisition of seven hypermarkets in the region from Eroski in May 2011. To date in 2012, the company said it has opened a further seven stores in the country.
"We are strengthening [our Spanish business] and plan to continue to grow," the spokesperson concluded.
Following the acquisition of seven hypermarkets in the Madrid region which were previously owned by Eroski, E Leclerc Grupo is focusing its strategy on the opening of new outlets....
On Thursday, two of the world's largest food retailers will report their 2012 financial results and, more importantly, try to convince investors their moves to improve their operations in key markets ...
The poor financial figures in Grupo Eroski’s 2011 annual report have resulted in the company taking new measures in order to reduce its high levels of debt. Among the most important measures being tak...
We have identified 5 issues that will be crucial to the convenience store format in 2020....
Michel-Edouard Leclerc, the president of French retailer E.Leclerc, has said the group is planning to become the first food retailer in France to issue virtual receipts....
- On the money: Unilever shifting into growth spots
- On the money: Danone denies strategy overhaul
- Why whole sector should take heed of meat scrutiny
- The just-food interview: Premier Foods CEO Darby
- On the money: Hershey confident in NPD pipeline
- Chobani bid for fresh UK appeal rejected
- Kellogg to close US snack plant
- 2 Sisters "passes" FSA poultry plant audits
- FrieslandCampina to form "dairy zones" in Vietnam
- Tyson sells Mexico, Brazil ops to JBS