The Singapore Broadcasting Authority has found itself defending a new lollipop imported from the US after some parents complained that the product and its advertising campaign were too "lewd". Complaints were received that the Fr-ooze Pop product is too suggestive. Basically phallic-shaped, the base of the lollipop can be squeezed to make jelly ooze out of a hole at the top. It is being aggressively marketed through television commercials that use a "squeeze and lick" tagline.