FRANCE: Lidl plays down shift in positioning
Lidl has 1,600 stores in France
Lidl has denied reports it is shedding its hard discounter role in France by selling more major brands.
However, a spokesman told just-food Lidl, which has 1,600 stores in France, had unveiled a new strategy for the company at a gathering of 3,000 managers during in Paris last week.
Commenting on reports Lidl France was to become a mainstream 'soft' discounter, he said: "This has not come from us. We already stock around 300 national brands in our stores. Together with our own brands, customers have a choice of approximately 1,250 brands in total.
He declined to go into detail on the new strategy but did reveal Lidl was looking to develop more in-store bakeries.
He added the new strategy would "position us as a fully-fledged retail brand in its own right without becoming a traditional retailer".
- Rise of prepared foods in US grocers - analysis
- Work on sugar could stir more clean-label concerns
- Are consumers getting tired of consuming?
- Hershey results, outlook, M&A - the top takeaways
- How are brands organising for e-commerce?
- Nestle, R&R Ice Cream finalise joint venture plans
- Fazer buys European biscuit brands from Mondelez
- Hershey buys company behind BarkThins brand
- Mondelez sees stronger margins, LFL growth
- Pinnacle Foods names Mondelez's Mark Clouse CEO