Functional food maker Lifeway Foods has announced the introduction of its new line of all natural, organic pudding under the name 'It's Pudding!.'

Certified organic by Oregon Tilth, 'It's Pudding!' will be the only organic pudding line available in the market and will be sold in a variety of flavours including chocolate, vanilla, rice, tapioca, and banana, the company said

This unique line of gluten-free, low in cholesterol and low in sodium pudding generated a great response with Lifeway's current distributors and retailers at the most recent Natural Products Expo in California and Food Marketing Institute show in Chicago, the company said.

'It's Pudding!' will be available this summer in the refrigerated section of natural food stores and specialty sections of supermarkets nationwide.

'It's Pudding!' is a great addition to our growing product line and we are excited to introduce it to our current and new customers," said Julie Smolyansky, Lifeway Foods' president. Smolyansky also added, "Because Lifeway's Organic Pudding will be the only one in the market we are confident that we could tremendously grow the line in both natural food stores and supermarkets nationwide."