INSIGHT: Lindt hopes brand assault will boost share
By: just-food.com | 25 August 2009
Lindt & Sprüngli is to plough "considerable" investment into marketing in key countries including France, Germany and the US, the chocolate maker told just-food today (25 August).
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Lindt & Sprüngli is to plough "considerable" investment into marketing in key countries including France, Germany and the US, the chocolate maker told just-food today (25 August).
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
On the money: Nestle next to eye emerging-market growth
Nestle today (19 February) became the latest of the largest food manufacturers to set out its stall for further expansion in the world's emerging markets.
SWITZ: Nestle hails 2009 performance
Nestle, the world's largest food maker, today (19 February) that the company grew "substantially faster" than its competitors in 2009.
US: Nestle’s Wonka unveils premium range
Nestle-owned candy maker Wonka is to launch its first range of premium confectionery for the US market.
Market research related to this article
Company Financials: Cadbury plc
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
Cadbury Case Study: retaining leadership position in the confectionery market
It examines how the UK confectionery company, which has recently received a bid from Kraft, has retained its leadership position in the market by focusing on consumer trends and enhancing its non-chocolate business....
