US: Lindt introduces Excellence sharing bags
Lindt extends Excellence range
Premium Swiss chocolate group Lindt & Sprungli has expanded its line of Excellence chocolates in the US with the introduction of bags of individually wrapped chocolate diamonds.
Excellence chocolate diamonds make "sharing a love of chocolate even easier", Lindt suggested. They are available in the four most popular Excellence flavours - 70% cocoa, a touch of sea salt, intense orange and dark assortment.
The 4.9oz bags will be available at various retail outlets throughout the US, as well as Lindt's own stores and online.
Danielle LaChance, VP of marketing, Lindt USA, commented: "We are excited to introduce Lindt Excellence in this new, shareable format, and continue to display a passion for exceptional quality, elegant flavours, and premium chocolate."
Through a focus on innovation Lindt has successfully booked double-digit sales gains in the US for the first-half of the year. Click here to view the just-food interview with Lindt CEO Ernst Tanner to find out more about Lindt's expansion drive in developed markets.
Introducing A New Kind Of Diamond: Lindt EXCELLENCE Individually Wrapped Dark Chocolate Diamonds
Swiss Chocolatier Extends EXCELLENCE Collection with Bags of Individually Wrapped Pieces, Offers Consumers a Chance to Indulge in Premium Dark Chocolate and Fine Diamond Jewelry
STRATHAM, N.H., Aug. 22, 2013 /PRNewswire/ -- No longer just for special occasions, now there is a new reason to indulge in diamonds, every day. Today, premium Swiss chocolatier Lindt USA introduces a new kind of diamond made of premium dark chocolate. For the first time, Lindt EXCELLENCE, the world's most exceptionally crafted collection of premium dark chocolate, is available in bags of individually wrapped chocolate diamond pieces -- making sharing a love of chocolate even easier. In celebration of the launch, Lindt is hosting the "Discover a New Kind of Diamond" sweepstakes, offering fans the chance to win and indulge in premium chocolate diamonds and fine diamond jewelry.
The Lindt EXCELLENCE collection is made with the finest cocoa beans and highest quality ingredients and features a thin, refined profile to offer chocolate lovers an unmatched, sophisticated sensory experience. The new Lindt EXCELLENCE individually wrapped dark chocolate diamonds are an extension of the premium collection, known for boasting a wide range of innovative flavor combinations and cocoa percentage bars. Now, Lindt EXCELLENCE diamond pieces are available in bags of four of the most popular EXCELLENCE varieties – EXCELLENCE 70% Cocoa, EXCELLENCE A Touch of Sea Salt, EXCELLENCE Intense Orange, and EXCELLENCE Dark Assortment, containing all three flavors, as well as EXCELLENCE Chili. Created with a deep passion for craftsmanship by the Lindt Master Chocolatiers, the EXCELLENCE chocolate diamonds are perfect for sharing with friends, pairing with a favorite wine, or enjoying on one's own.
"The new individually wrapped dark chocolate diamonds offer a perfect way to engage in an ultimate chocolate experience, inspiring a new love and appreciation for fine chocolate," explained Danielle LaChance, Vice President of Marketing, Lindt USA. "We are excited to introduce Lindt EXCELLENCE in this new, shareable format, and continue to display a passion for exceptional quality, elegant flavors, and premium chocolate."
Win a Chance to Experience Diamonds
To celebrate the launch of EXCELLENCE individually wrapped chocolate diamonds, Lindt is offering consumers the chance to indulge in all kinds of diamonds – fine jewelry and premium chocolate – through the "Discover a New Kind of Diamond" sweepstakes. Now through September 5, 2013, chocolate lovers can visit Facebook.com/LindtChocolate to enter for a chance to win EXCELLENCE chocolate diamonds and diamond jewelry prizes. Prizes include five gift baskets worth $100 in value featuring premium EXCELLENCE chocolate and two lucky fans will receive a Lindt chocolate diamond gift basket and a $500 gift card to Ross-Simons jewelers to purchase stunning diamond jewelry. One lucky grand prize winner will receive a year's supply of EXCELLENCE chocolate diamonds and the chance to sparkle in precious stones with a $3,500 Ross-Simons gift card to use toward the purchase of fine diamond jewelry. In addition, the first 20,000 sweepstakes entrants will receive a special offer for $1.50 off a bag of EXCELLENCE chocolate diamonds.
The 4.9 oz. bags of Lindt EXCELLENCE individually wrapped chocolate diamonds are available at retail locations nationwide, Lindt Chocolate Shops, and Lindt.com. To learn more about the "Discover a New Kind of Diamond" contest, visit Facebook.com/LindtChocolate. For more information on Lindt EXCELLENCE chocolate diamonds and the entire EXCELLENCE collection, visit LindtEXCELLENCE.com. For other news from Lindt, follow the brand on Twitter or visit Lindt.com.
Original source: Lindt & Sprungli
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