US: Lindt launches Hello brand in US
Lindt launches Hello in US
Lindt & Sprungli is rolling out its premium Hello chocolate collection in the US.
The line will be available exclusively at Target Corp. stores, with select products also available at Lindt Chocolate Shops and through the company's online sales channel.
Lindt will be introducing Hello bars in four core flavours - Caramel Brownie, Cookies & Cream, Crunchy Nougat and Strawberry Cheesecake - alongside three limited edition flavours available throughout October - Berry Affair, Coconut Love and Coffee Blast.
The group is also debuting Hello sticks, "trendy treats designed for chocolate-lovers on-the-go", a Thank You box and Ultra Thin Chocolates.
Lindt initially launched the Hello brand in Germany last September. It has since rolled it out to additional markets, including Switzerland and the UK.
Say HELLO To A New Sweet And Stylish Premium Chocolate Collection From Lindt
Lindt HELLO Assortment Features Delectable Recipes, Vibrant Packaging and Digital-Focused Launch
STRATHAM, N.H., June 24, 2013 /PRNewswire/ -- Lindt USA is pleased to introduce a brand new collection of contemporary and sinfully delicious premium chocolate bars, sticks and boxes, inspired by classic desserts and treats. With lip-smacking taste, vibrant looks and a distinct personality, the Lindt HELLO collection is hitting shelves exclusively at Target, with select products available in Lindt Chocolate Shops and on LindtUSA.com. Designed to introduce chocolate lovers to premium chocolate in a trendy new format, the collection's packaging, flavors and overall brand personality make it unique to Lindt and the premium chocolate category. Lindt is supporting the launch with a new microsite, LindtUSA.com/HELLO, which allows consumers to engage with the collection on social media and win sweet prizes in the Lindt Say HELLO Like Never Before sweepstakes, as well as various initiatives with the exclusive retailer, Target.
The Yummy New Chocolate Collection
Available exclusively at Target, with select products available in Lindt Chocolate Shops and on LindtUSA.com, the new Lindt HELLO collection consists of irresistible chocolate bars, sticks and gift boxes in flavors inspired by classic desserts and treats, such as Strawberry Cheesecake and Caramel Brownie. The trendy packaging features eye-catching colors and unique taglines personifying the products' traits.
The new HELLO collection of products includes:
Bars: The HELLO bars are not your ordinary candy bars. The ten luxuriously filled squares that make up each bar - each covered in irresistibly smooth premium chocolate - are bite-sized packages of delight for your taste buds (SRP: $2.79). Available year-round in Caramel Brownie, Cookies & Cream, Crunchy Nougat and Strawberry Cheesecake. Through October 2013 they are also available in three limited edition flavors: Berry Affair, Coconut Love and Coffee Blast. Sticks: The Lindt HELLO sticks are trendy treats designed for chocolate-lovers on-the-go. With six tasty squares you can savor one by one or eat all up at once, the sticks are just the right size for satisfying those afternoon cravings (SRP: $0.99). Available year-round in Caramel Brownie, Cookies & Cream, Crunchy Nougat and Strawberry Cheesecake. Through October 2013 they are also available in three limited edition flavors: Berry Affair, Coconut Love and Lime Splash. Mini Stick bags: Available starting in August 2013, each bag is filled with individually wrapped, bite-sized Mini Sticks of chocolate filled with one of four mouthwatering flavors (SRP: $3.99). Available starting in August 2013 in Caramel Brownie, Cookies & Cream, Crunchy Nougat, Strawberry Cheesecake and an assorted mix of all four flavors. Chocolate Bits box: A colorful box with nine melt-in-your-mouth pralines in fun shapes like hearts and speech bubbles in Caramel Brownie, Cookies & Cream and Crunchy Nougat (SRP $5.99). Thank You box: An eye-catching gift box filled with four pralines in Caramel Brownie, Cookies & Cream and Crunchy Nougat, all in playful chocolate shapes (SRP $3.99). Ultra Thin Chocolates: Irresistible, wafer-thin Caramel Brownie or luscious Vanilla chocolate pieces (SRP: $5.99). Chocolate Delights gift box: Each box is filled with round chocolate treats that are the perfect union of luscious milk chocolate and Cookies & Cream or Crunchy Nougat filling (SRP: $9.99). "With eye-catching packaging, popular flavor combinations and a unique brand personality, Lindt HELLO redefines what premium chocolate can look and taste like," says Thomas Linemayr, CEO and President, Lindt USA. "We are excited about the collection and the opportunity to engage Millennials, a virtually untapped group in the premium chocolate space, with the HELLO products on digital and social platforms and in Target stores."
Engaging Chocolate Lovers with HELLO
Knowing that technology has created so many new ways to say "hello," whether through text, blog post, or tweet, Lindt is giving consumers a chance to meet the new collection on a variety of digital platforms, including a dedicated microsite on LindtUSA.com/HELLO. From the microsite, consumers can enter the Lindt Say HELLO Like Never Before sweepstakes by posting the "#LindtHELLO" hashtag on their social media sites. Consumers have the chance to win prizes daily and monthly, such as $1,000 cash or gift cards from iTunes, American Express, Target and more. To enter, consumers can:
Tweet or share a Vine video using #LindtHELLO Post a photo on Instagram using #LindtHELLO Log on to LindtUSA.com/HELLO and send a virtual "hello" via the microsite The microsite will also feature information about the collection, and live stream tweets, Instagram photos and other social content from consumers saying "hello".
The full collection of Lindt HELLO products is now available at Target stores nationwide, with select items available at Lindt Chocolate Shops and on LindtUSA.com. To learn more about Lindt, visit LindtUSA.com and, for details on HELLO and the sweepstakes, visit LindtUSA.com/HELLO. For other news from Lindt, "like" the company's Facebook page or follow Lindt on Twitter.
Original source: Lindt
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