UK: Lindt launches Lindor snack bar
By Michelle Russell | 8 March 2013
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Lindor Treat Bar is the confectioner's first ever single snacking size bar |
Swiss chocolatier Lindt & Sprungli has entered the snacking category in the UK with the launch of its first treat-size bar for the market.
The Lindor Treat Bar is the confectioner's first single snack-size bar, at 38g, and comprises six segments filled with a "smooth" centre.
The launch is aimed at encouraging shoppers to upgrade their chocolate bar purchases, the firm said. Lindt is hoping to take advantage of a consumer demand for "accessible, yet premium indulgence" with the bar, it said.
The bar has an RRP of GBP0.69 (US$1.04) and is available in cases of 24 bars.
New Lindor Treat Bar offers convenient format for consumers and
trade up opportunity for retailers
This month, leading Swiss Chocolatier, Lindt, launches Lindor Treat Bar – Lindor’s first ever single snacking size bar (38g) which consists of six segments filled with Lindor’s trademark irresistibly smooth melting centre. This new Lindor bar format is aimed at encouraging shoppers to upgrade their chocolate bar purchases to provide retailers with an opportunity to add value to their bars category.
The Lindor Treat Bar has been developed to take advantage of consumer demand for accessible, yet premium indulgence. Its size is ideal for on-the-go snacking and consumption over several occasions – breaking off of each segment.
Lindt bars value sales are worth almost £30m and Lindt is the fastest growing chocolate brand in the market growing at 12.5% year on year1. The Lindor Treat Bar is set to draw continued interest to the bars category and will be supported by a heavyweight marketing campaign which includes national television advertising, in store POS and consumer PR activity to encourage trial.
Retailers are advised to stock Lindor Treat Bars to expand their chocolate offering on shelf, premiumise their overall chocolate displays and drive impulse ‘trade up’ consumer purchases, seizing upon a significant opportunity to add value to their sales. The Lindor Treat Bar, also offers retailers the opportunity to create secondary sitings in areas such as the magazine aisle, using the pull out hooks available on the back of the case, to maximise profit opportunities.
The Lindor Treat Bar has an RRP of £0.69 per bar and is available in cases of 24 bars. Customers can order Lindor Treat Bar cases via the Lindt E-Shop www.lindt-shop.co.uk or call 020 8602 4100 to order through a Lindt Account Manager.
1 Nielsen MAT Value Share w/e 16.06.12
Original source: Lindor
Sectors: Confectionery, NPD & innovation
Companies: Lindt & Sprungli
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