UK: Little Dish gives toddler range a revamp

By Michelle Russell | 2 July 2012

Little Dish revamps range to include new recipes and packaging

UK children's meal producer Little Dish has revamped its range to include new recipes and packaging.

In stores from July, the revised range includes fish pie with pollock and new four-cheese sauce.

The new colour-coded packaging comprises photography and illustrations of each recipe's lead ingredients allowing parents to see at a glance what each meal contains.

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Little Dish, the UK's fastest growing fresh children's food brand, will be launching their new and improved recipes in eye-catching new packaging this July.

Every Little Dish recipe has been reviewed to ensure that Little Dish continues to provide the best-tasting and most nutritious meals for toddlers and young children.

"We've worked really hard with our team of tiny tasters and suppliers over the last year to ensure that we are delivering the most delicious, healthiest recipes for parents and their children", says Claire Richardson, Product Manager at Little Dish, "Our recipes taste and look better than ever before."

For example, the new Little Dish Fish Pie recipe is made with pollock (a more sustainable alternative to cod) and features a delicious new four -cheese sauce. It is now topped with a creamy Maris Piper potato mash, replacing the original potato ‘crush'.

Developed to appeal to parents and kids alike, Little Dish's bright, colour-coded new packaging includes photography and illustrations of each recipe's lead ingredients enabling parents to see at a glance what is in a meal.

Little Dish meals feature nine different characters, with six new additions including Crawford the Crocodile, Daphne the Giraffe and Kylie the Kangaroo. Fun games on the inside of each sleeve provide the perfect entertainment for the little ones while they wait for their lunch or dinner.

There are nine dishes in the Little Dish range. These comprise of: Chicken and Butternut Squash Pie, Fish Pie, Chicken Risotto, Pasta with Cheese, Peas and Broccoli Trees, Mild Chicken Korma, Beef Lasagne, Spaghetti and Meatballs, Pasta Bolognese and Cottage Pie.

Little Dish meals are available from Sainsbury's and Tesco stores nationwide for £2, Waitrose nationwide, 2 for £4 and through Ocado, 3 for £6; the meals are also available in Superquinn and Tesco stores across ROI.

Original source: Little Dish

Sectors: Baby food, Chilled foods, Frozen, NPD & innovation