USA: From Pink Dot to PDQuick: Local Express Delivery E-tailer Goes National under New Corporate Identity

Pink Dot, a leader in the express delivery of made-to-order meals and popular brands of supermarket products, has changed its name of 13 years to PDQuick(TM) in conjunction with the company's national expansion. Effective August 10, 2000, Pink Dot customer fulfillment centers in Orange County will operate under the new PDQuick name. The remaining Pink Dot centers, all located in Los Angeles County, will change to the new name on August 31, 2000.

On these dates, customers will be able to order from PDQuick online by visiting www.PDQuick.com and by phone at 1-888-PDQuick almost any hour of the day and night, 365 days a week; pay using cash, check or credit card; and count on delivery to their home or office in approximately 30 minutes. Customers can also expect the same friendly, dependable service that helped build Pink Dot into a Southern California success story.

In addition, customers will be able to order from an expanded menu of freshly prepared meals, which for the first time includes fried chicken, and an ever-growing selection of thousands of popular brand name products found in supermarkets.

Dan Frederickson, PDQuick's Chief Executive, said, "The new name better reflects our commitment to customers to provide just about anything they want in a hurry in minutes. It also represents an important milestone in our 13-year operating history as we position ourselves to dominate this business on a national basis."

In July 2000, PDQuick received $35 million from its investors to fund its expansion into new consumer markets around the country. An experienced executive team and board members from such well-known retailing and restaurant innovators as Kinko's, Pizza Hut and Circle K are spearheading the company's national expansion plans.

PDQuick At-a-Glance

Operates 18 customer fulfillment centers in Southern California and Baltimore, and is in the process of opening new centers around the country.Currently makes 1.2 million deliveries per year.

Each fulfillment center is designed to accurately assemble and have customer orders ready for delivery in minutes, regardless of order size.PDQuick delivers to customers in approximately 30 minutes.

• PDQuick's made-to-order foods cover all meals and include freshly prepared salads, baguette sandwiches, pastas and fried chicken and an assortment of breakfast items and snacks.


• PDQuick customers can order online www.PDQuick.com and by phone (1-888-PDQuick) 365 days a year from early morning to 3 am and pay in cash, by check or credit card.


• Professional delivery people deliver orders directly from neighborhood PDQuick fulfillment centers. There is no minimum or maximum order size. For this service, customers are charged a minimal flat processing and delivery charge of $2.99 regardless of order size.

Founded in 1987, PDQuick, an innovator in online and off line convenience shopping and direct-to-home retailing, provides customers with made-to-order everyday meals and thousands of the most popular branded products via the Internet www.PDQuick.com or by phone at 1-888-PDQuick. PDQuick is committed to offering customers the finest products available and is allied with such category leaders as ACNielsen, Campbell Soup, Coca Cola, Ice Cream Partners USA, Jon Donaire, Kraft, McKesson Water Products, McLane Co., Nabisco, Nestle, Orval Kent, Rich's Products, Suiza Foods, Sysco and Vie de France.